A critical tool that was no longer fit for purpose
Range Analysts at Woolworths are responsible for making critical ranging decisions that determine product assortment across a 900+ store network — but the tools and processes supporting this work, most critically V10, were making it harder, not easier.
V10 was fundamentally unscalable. Reviews took too long, a high barrier to entry limited who could run them, and critical pain points — manual data validation consuming the majority of setup time, poor error troubleshooting, a disjointed workflow and no effective way to communicate ranging rationale to Category Managers — created a significant bottleneck.
How do we transform a tool that only experienced analysts could navigate into one that supports the full team — without compromising the depth that power users rely on?
